Stock

It goes without saying that a successful trader should be able to read charts/markets and determine whether price is more likely to go up, down or continue horizontally, trade only in a well-known market and a market that they are interested in.

That is why I decided to choose the following markets: pharmaceutical market as the closest to medicine, personal products and food products markets which are well-known by every ordinary consumer.

The Pharmaceutical market in the game is represented by four companies. They are Actavis, Astra Zeneca, Glaxo Smith Kline and Novartis, which are famous in Europe, especially in the Eastern Europe. All of them have already taken their niche in the pharmaceutical market and they focus on the development and distribution of generic products. However, some of them have got through hard times. For example, GSK sold its preparation Fraxiparine to it's closest rival in order to cover trade losses in the market.

The second, food market chosen is represented by Danon, Kellog Co and Kraft Food. These three companies specialise in producing and distributing food products, they have run for quite a long time and share huge portions of the market. Moreover, in my opinion, people might stop buying durables and furniture, but they will  be always in need of food.

The last market is presented by companies such as Avon, J&J, L'Oreal and so on. My ideas concerning the profitability and stability of these companies are similar to those from the previous group. 

There is one company that does not match any of the groups mentioned above. It is Hasbro. I have chosen it just because I like Transformers.